SOURCE SPORTS: Kansas City Chiefs Wildcard Win Sets Record for Most-Watched Event on Streaming Service

The Kansas City Chiefs’ victory over the Miami Dolphins proves that the NFL audience will travel anywhere football is aired. According to ESPN, the AFC wild-card game was streamed on Peacock and is the most-watched event on a streaming service.

As per Nielsen, the Chiefs’ win drew an average of 23 million viewers across Peacock, NFL+, and NBC affiliates in Kansas City and Miami. Nielsen’s Sunday night report indicates that the game achieved a total reach of 27.6 million viewers.

In comparison, last season’s streaming matchup of the Los Angeles Chargers and Jacksonville Jaguars averaged 20.61 million viewers. There is power in the Chiefs.

In the modern world, social networks play a key role in popularizing sports teams and events. This is clearly seen in the case of the official Instagram account of the Kansas City Chiefs (@chiefs). According to data from the comparation team at CasinospotFR, as of December 31, 2023, @chiefs had 3,264,148 followers, but by January 16, 2024, this number increased to 3,357,838, signifying a growth of 93,690 new users in just 16 days. This increase in followers not only reflects a heightened interest in the team following matches and newsworthy events but also opens up new opportunities for monetizing the account. For instance, the cost for a sponsored post on the @chiefs Instagram account can range from $5.48 million to $8.22 million, a significant sum for further development of the team and promotion of American football.