Reebok Collaborates with Cam Hicks on Exclusive BB4000 II Sneaker Collection

Reebok and creative director Cam Hicks reveal their highly anticipated footwear collaboration, centered around Reebok’s iconic BB4000 II basketball lifestyle shoe. The HICKS x Reebok BB4000 II, priced at $150, debuts on March 27 exclusively on hicks.fm, followed by a global release on April 5 via Reebok.com and select fashion outlets.

“It’s going to sound cliche, but family was the driving inspiration for this collab on the BB4000 II,” explained Hicks, a sought after creative director by way of Maryland and Virginia. “Following that, I wanted a classic basketball sneaker to give a shout-out to my life before all the creative endeavors.”

Inspired by Hicks’ Virginia roots and passion for basketball, the collection boasts a timeless design with nods to Hicks’ personal style. The shoe features a chalk, orange, and turquoise color scheme, premium leather upper, suede detailing, and exclusive branding. Each pair comes in a custom sneaker box, reflecting Hicks’ brand language and reimagining Reebok’s classic Union Jack packaging.

“When it comes to the shoes, the materials were extremely important,” emphasized Hicks. “And then I had to let it be known where they came from, of course, adding the big logo hit on the heel and “Reebok by Cam Hicks” on the tongue – standing on the design and being proud of it with the branding.”

The HICKS x Reebok BB4000 II launches on March 27, exclusively on hicks.fm, before its broader global release on April 5 via Reebok.com and select fashion stores. Stay tuned for further releases from HICKS x Reebok later this year.

You can see the product below.