SOURCE SPORTS: AT&T Continues as Presenting Partner for NBA HBCU Classic

The NBA has announced that AT&T will once again be the presenting partner for the NBA HBCU Classic, marking their third consecutive year of collaboration. In this ongoing commitment to Historically Black Colleges and Universities (HBCUs), participating schools Virginia Union University (VUU) and Winston-Salem State University (WSSU) from the CIAA will each receive $100,000 from the NBA and AT&T.

Associate partners for the HBCU Classic include Foot Locker, Google Pixel, STARRY, and Under Armour. The event, scheduled for Saturday, Feb. 17, will be broadcast on TNT, NBA TV, and ESPN2, featuring an on-air team led by Grant Hill, Chris Haynes, and Brian Custer. Notable ESPN hosts and HBCU alumni Stephen A. Smith and Shannon Sharpe will join the telecast to share their HBCU experiences.

As part of the festivities during NBA All-Star 2024, HBCU students will have opportunities for professional development, including an AT&T HBCU Career Development Session featuring NBA and AT&T executives, corporate partners, and NBA staff. Under Armour will also outfit both universities in custom HBCU jerseys and sneakers from its Black History Month collection.

You can learn about the HBCU Classic’s events here.