The Source |Beyoncé and Jay-Z The New Faces In Tiffany’s Newest Campaign

Beyoncé and Jay-Z have come together for the first time in an ad campaign for Tiffany & Co. The campaign will launch globally on September 2nd entitled ABOUT LOVE.  With a Basquiat painting in the background and her husband lovingly gazing at her with hands around her waist, Beyonce is clearly the star of the show as she wears a jaw-dropping iconic Tiffany Yellow Diamond.  

The superstar singer, actress, wife, and mother of three is modeling the Iconic Yellow Diamond. She is the fourth person to ever wear the priceless piece of fashion history (notables like Lady Gaga & Audrey Hepburn wore it before her).   In the photo, Beyoncé wears a curve-hugging black gown with mesh opera gloves and her honey blonde hair pulled into a parted updo. JAY-Z looks incredibly dapper in a classic black tuxedo and bow tie as he looks up at his wife.  The third star in the ad is the never-before-seen painting by Jean-Michel Basquiat in the jeweler’s signature robin egg blue.  Tiffany recently acquired the spectacular artwork. According to the release, it was included because art serves as a “common thread throughout the Carter’s love story” and the overarching Tiffany & Co. campaign.

 “Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength, and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” Alexandre Arnault, EVP of product and communications, says in a statement. “We are honored to have the Carters as a part of the Tiffany family.”  As part of its partnership with the Carters, the brand is pledging a $2 million commitment towards scholarship and internship programs for historically Black colleges and universities.