Beyoncé Launches Clothing Line Honoring Black Cowboys

Beyoncé has created a clothing line honoring Black cowboys. 

The “Ivy Park Rodeo” collection from Adidas was launched Friday featuring the Houston music superstar, seen above in crop top, and denim chaps. The collection features 58 adult apparel styles, 5 adult footwear styles, and 13 different accessories.

It also features actor Glynn Turman (House of Lies, The Wire, A Different World) a real life cowboy, wearing a denim track suit while riding a horse.  Beyoncé’s mother, Tina Knowles Lawson, and Houston rapper’s Monaleo and Tobe Nwigwe are also in the campaign. 

Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture.

Also making an appearance in the ad campaign is Roc Nation’s Snoh Aalegra.

Beyoncé tells Houston Chronicle her childhood trips to Houston Rodeo inspired the line while noting American history needs to recognize more Black, brown, and Native cowboys stories.

“After understanding where the word ‘cowboy’ came from, I realized how much of the Black, brown and Native cowboy stories are missing in American history,” Beyoncé said. “I am proud to represent Houston culture, my roots and all the people who understand fried Snickers and fried turkey legs.”

“The collection merges fashion with Western tradition and features buckles, chaps and a cow print in an unexpected purple-and-brown mix. There are wide-leg denim pants and bodysuits, a denim track suit and bucket hat, a canvas waist bag and even a cowboy hat, among other pieces.” 

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