The Source |Los Angeles Native YG Gives Away $10K Worth Of New “Block Runner” Sneakers At Skid Row’s Union Rescue Mission

LA Native, YG, launches 4Hunnid “The Flame” footwear brand as an extension of his 4Hunnid LA based business. Yesterday, he showed up to Skid Row to give the $200 sneakers to homeless staying at the Union Rescue Mission totaling $10K, at the moment the brand went live on sale worldwide at noon! While YG was with the residents of Union Rescue Mission, the Block Runner sneaker sold out in less than 7 minutes. 

YG’s “Block Runner” sneaker hit the market under 4Hunnid’s footwear line, The Flame, on Friday, March 26 via 4Hunnid.com. The Red/White Block Runner signals the first release of a series of sneakers dropping over the next year.

Developed in 2018 by YG and Chris Burnett, the Block Runner sneaker is a project that’s been under the wraps for three years. The first style release is presented in the red and white colorstory that YG has become synonymous for. The low-slung kicks sit on a custom sole, white tumbled leather, and feature a contrasting red The Flame logo that stretches across its quarter panel. 

With heavy influence of his upbringing, the sneaker is a tribute to the place that raised him, “the Block Runner name is inspired by what 4Hunnid represents: the Westcoast.” said YG. “It’s only right our first sneaker caters to the streets and glorifies The Block because [the block] is where everything starts for me.”

“The name The Flame came from spending too much time trying to think of a krazy kool name but it was there the whole time, the logo; less is more.” -YG

The shoe launched exclusively online at 4Hunnid.com on Friday at 12PM PST with a retail sticker of $200. To commemorate and spotlight his first sneaker release, YG will be hosting an exclusive pop-up for his hometown of Los Angeles in early April with more details to follow.