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yeezy Tag

Adidas Is Selling Kanye West’s Yeezys Again

[ad_1] Guess who's biz-ack? Six months after terminating its partnership with the controversial rapper, Adidas has resumed selling Kanye West's Yeezy sneakers, with a catch.On Wednesday (May 31), Adidas released a new Yeezy drop that features 15 of the rapper's shoe designs including different colorways of the Yeezy Boost 350 V2, Foam Runner, Yeezy Slide and more. A message on Adidas' website notes: "A portion from the sale of these items will be donated in support of the fight for discrimination, hate, racism and anti-Semitism."Fans' Reactions to Yeezys' ReturnFans have been in a frenzy over news of the shoe line's return."Why are all these Yeezys dropping," one Twitter user posted with an mind blown emoji."Adidas ain’t have...

Adidas Split With Kanye West Cost Company $661 Million

[ad_1] The losses continue to mount for Adidas as a result of their terminated partnership with Kanye West.On Friday (May 5), the company posted its first-quarter fiscal report, which reveals the shoe giant had $661 million in lost sales following its split with the controversial Yeezy creator, resulting in a total $565 million net loss. Adidas is looking at a potential operating loss of $771 million in 2023, due largely in part to the $551 million hit the Three Strips could take if it doesn't off its current Yeezy inventory."The adverse Yeezy impact and negative currency developments weighed on the gross margin development," Adidas CEO Bjørn Gulden said in the report. "This...