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travis scott branding Tag

Learn the Ways Not to Fumble the Bag According to Travis Scott

[ad_1] Travis Scott is mostly known for his rapping and producing abilities within hip-hop, but he has now transcended into a marketing genius.In 2020, when most musicians found themselves unable to tour or drop music due to the COVID-19 pandemic, Trav was able to switch gears and build lucrative partnerships with brands like McDonald's, Nike, Sony and more. According to Forbes, his brand collaborations across fashion, food and entertainment netted him $100 million last year.By cobranding himself and endorsing various products, Travis gained the trust of the people while helping companies tap into youth culture. Since the Houston rhymer has proven himself to be a successful businessman who has secured the bag multiple times, there's much...