March 10, 2023
How Will Adidas Discard $1.3 Billion of Yeezys After Kanye Split?
[ad_1] Now that Adidas has parted ways with Kanye West, how is the sneaker brand getting rid of $1.3 billion worth of Yeezys? According to a Chicago Sun-Times report, published on Wednesday (March 8), Adidas is still trying to figure out how to discard $1.3 billion worth of Yeezy sneakers. At an earnings call on Wednesday, Adidas CEO Bjorn Gulden said selling the popular kicks would mean they would have to pay royalties to Ye, who was dropped by the German sportswear company five months ago following his anti-semitic remarks on social media and interviews. Gulden was presented with several options. He said some companies offered recycling solutions, but destroying the sneakers could "raise sustainability issues,"...