April 8, 2023
38 Million Tracks on Streaming Services Were Never Played in 2022
[ad_1] A new study has revealed that 38 million audio tracks on various streaming platforms in 2022 received zero plays.Music industry website Music Business Worldwide highlighted a statistic from Luminate, an entertainment tracking service, that 158 million audio tracks were streamed on various DSPs like Apple Music and Spotify in 2022. Shockingly, 38 million tracks on those platforms received zero plays last year. That means Zip. Nada. Nil.According to MBW, which published a report on March 23, 2023, Rob Jonas, CEO of Luminate, delivered a presentation at SXSW in Texas last month outlining streams over the past year. According to his slideshow presentation (see below), 158 million audio tracks were sitting on DSPs and only...