Explosion of Hate Speech on Twitter Sends Major Advertisers Fleeing for the Hills
[ad_1] Twitter’s major advertisers have been fleeing the volatile social media platform following its acquisition by Elon Musk and his subsequent mass layoffs, which decimated major portions of the content moderation staff. Following Musk’s takeover, the platform has seen a massive spike in hate speech, including huge increases in the use of racial slurs that would previously have been banned on Twitter. Twitter does not have the ability to target advertisements like many other social media platforms and relies heavily on generating ad revenue from brand awareness programs. ...